Google Recommendations for mobile-friendly sites

This article refers to a previous version of the Duda Responsive Website Builder. Click here for help content on the current Duda editor.

Overview

At the end of February Google announced that they would be altering mobile search results to significantly rank mobile-friendly sites higher. This change is due to go into effect on April 21st and if your site is not mobile-friendly before then, you could see a dramatic drop in organic search traffic.  Luckily, anyone with a Duda website does not need to worry about this update (and will likely see an SEO boost as a result), as all sites built on the Duda platform already mobile-friendly.

When determining whether your site is mobile-friendly or not, Google checks several settings on your website. Check out Google’s recommendations for mobile seo here. Let’s go through the list of items and see how Duda solves for each one of these in each of its products.
If you’re not familiar with the different ways of building mobile-friendly websites, I strongly recommend reading this blog post first.

Avoid Faulty Redirects

A faulty redirect is when a mobile visitor receives different content than they expected. This only really applies Normally this means that if a mobile user is trying to go directly to your contact page, they get redirected to the homepage of the mobile site instead. Google has a handy image to show the problem:

DudaMobile: There are a few ways that DudaMobile solves for faulty redirects: (1) DudaMobile automatically takes your existing desktop site and creates a mobile version of it. DudaMobile will mobilize every single page of your site, which means that there is always a mobile-friendly version of each page available. (2) When you implement the DudaMobile redirect, Duda will make sure that mobile visitors are sent to the same page on the mobile site that they originally requested from the desktop site. (It’s important to note that you should have the mobile redirect code installed on every page of the desktop site.) With these two items, Duda ensures that mobile visitors always get the best experience possible.

DudaOne: DudaOne does not need to worry about faulty redirects, because the site lives on a single domain and does not have a mobile-specific URL. This is one of the advantages that responsive websites have over mobile-specific websites.

Signal Site Configuration

Google currently supports three main ways of building a mobile-friendly site and has recommendations for how to identify what type of website your building.

DudaMobile: When you have a mobile setup website with Duda, you’ve installed a mobile redirect inside of the desktop site. This redirect only works for mobile devices. Google will detect that mobile visitors get redirected to a mobile specific website and this will allow Google to identify the configuration correctly.
 

DudaOne: Since DudaOne is actually considered a dynamic serving website, Duda indicates this as part of the settings of the site. Duda adds an HTTP header setting to the website that indicates that the website varys content based on the user agent. This let’s Google know that they should expect different content on different device types. Here’s what Google see’s on the website:

 

Make Sure Resources are Crawlable

This references the fact that some webmasters have decided to set up their robots.txt file so that in-page resources (such as images, CSS files and JavaScript files) could not be accessed by Google Bots. When this is the case, Google would get an incomplete picture as to what your site looks like and how it displays content.
DudaMobile: DudaMobile does not currently have a robots.txt file for each site, this means that bots are fully able to crawl the entire website & resources without issue.

DudaOne: A robots.txt file is automatically generated for each website. In this file, Duda makes sure that all resources inside of the website are crawlable and can be found by Google. This makes sure they see the same layout & content that visitors will see.

Mobile Friendly Design

One big area Google is really investing in is making sure that the mobile website is useable by visitors. Using their mobile-friendly test tool, Google will recommend design changes to your mobile site to make it more friendly, such as: Links being too close together and thus not click-able by fingers, text that is too small to read and making sure you set the viewport so the browser sizes to the screen size of the device.
DudaMobile: When you convert a site using DudaMobile, Duda automatically applies mobile design best practices, such as big thumb-friendly buttons, resizing text appropriately by default (usually 14px or larger) and by making sure that the viewport setting is enabled.

DudaOne: DudaOne's responsive websites use all the same mobile-friendly design techniques as DudaMobile.

Please note: While Duda makes every attempt to automatically implement mobile friendly design on your website and mobile websites, users should still manually review their sites to make sure the fonts are large enough and that text links are used sparingly and at adequate distance from each other.

 

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